How Ramp helped Axie Infinity reduce user onboarding time by 90%

Axie Infinity is a pioneering blockchain-based game where players can earn, trade, and battle with digital pets called Axies. As the game's popularity soared, onboarding everyday users, especially those unfamiliar with crypto, became a crucial challenge.

The challenge

Axie Infinity faced significant hurdles in simplifying the onboarding process for non-crypto-native users. As Jiho, Co-Founder of Axie Infinity, highlighted, "One of our early pain points was finding a way to onboard everyday users. For gamers who aren’t experienced with crypto, finding an exchange, buying crypto, adding it to their wallets, and bridging it to Ronin could be difficult and confusing. We wanted to make sure that the initial setup was as easy as possible, so more gamers could participate."

The existing onboarding process was cumbersome, involving nearly 60 steps, averaging 2 hours, and multiple high-cost mainnet transactions. This complexity hindered users from purchasing Axies and starting to play, leading to high churn rates.

Solution

Ramp's approach involved a detailed analysis of Axie Infinity's onboarding process. By streamlining the steps and reducing the onboarding time from 2 hours to just 12 minutes, Ramp significantly improved user experience. The steps were cut from nearly 60 to just 19, reducing user churn and enhancing engagement.

Ramp built an infrastructure connecting the traditional banking world to the Ronin network, allowing users to exchange fiat for WETH on Ronin quickly and cheaply. By integrating the Ramp widget directly into the Axie Infinity browser wallet, users could stay on the platform throughout the onboarding journey, minimizing user error and enhancing the overall experience.

Key results

• 90% reduction in onboarding time: from 2 hours to just 12 minutes.
• 30% fewer steps: reduced from nearly 60 steps to just 19.
• Increased user engagement: users now simply click on the “Purchase Ronin assets” option in the Ronin wallet and complete the process in an Axie Infinity branded Ramp widget.
• Seamless integration: "Had Axie Infinity implemented their own solution, it would have taken months of valuable development time," Jeffrey Zirlin noted. 

Next steps in the partnership

Integrating Ramp helped Axie Infinity bridge the gap between traditional finance and the decentralized future. As Axie Infinity continues to grow, ongoing collaboration with Ramp will focus on further enhancing the user experience and exploring additional features to maintain their competitive edge.

Conclusion

Ramp has played a pivotal role in Axie Infinity’s success, providing a seamless and efficient onboarding experience. By significantly reducing onboarding time and steps, Ramp enabled Axie Infinity to attract and retain a broader audience, particularly those new to crypto. This partnership has demonstrated the power of integrating user-friendly solutions to drive growth and ensure compliance.

Ready to enhance your platform with seamless crypto transactions? Get in touch with Ramp today and discover how we can help!

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